Embee Mobile Insights

Category Archives: Curated mobile panels

Case Study: Measuring DoorDash’s Instagram Ad Effectiveness in a Post-Cookiepocolypse World

By | Best Practices, Curated mobile panels, Industry Solutions, Mobile Behavioral Data | No Comments

The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…

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UC Berkeley & Embee Mobile Research Reveals Insights into Personal Beliefs and Behaviors, and Economic Impact, During the COVID-19 Pandemic

By | Curated mobile panels, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, News | No Comments

Embee Mobile, the company that builds and manages unique mobile-based insight communities, and the University of California Berkeley, announced a COVID-19 research brief titled “The Changing Impacts of the COVID-19 Pandemic on Individuals and Households in the U.S.” reveals insights into two key areas – pandemic behaviors and attitudes, and…

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Parler may be dead, but Parler users live on at MeWe and Gab

By | 2020 Elections, Curated mobile panels, Longitudinal Insights, Mobile Behavioral Data | No Comments

Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…

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The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

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Facebook’s TikTok-ing Bomb

By | Curated mobile panels, Industry Solutions, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, Native App Technologies, people-centric metrics | No Comments

If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…

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