People consume media and interact with brands in hundreds of ways each day. As the research industry tries to uncover path to purchase or brand affiliation, we still struggle with the most basic of questions: How do I find the right people? On which device do I connect with them?…
Advertisers and content providers have always had opposing interests. A neutral third party must exist. What the recent NBC/Netflix/SymphonyAM ratings dust-up uncovers is that just because people are watching on their phones or online doesn’t change the fundamental need for validated third-party data. It’s a basic question of trust. Who does…
