Embee Mobile Insights

Category Archives: Best Practices

Case Study: Measuring DoorDash’s Instagram Ad Effectiveness in a Post-Cookiepocolypse World

By | Best Practices, Curated mobile panels, Industry Solutions, Mobile Behavioral Data | No Comments

The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…

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When subscription services partner with a carrier. Is it a good idea?

By | Best Practices, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights | No Comments

Embee Mobile has historical behavioral data on tens of thousands of US phone users that can be used to observe differential behavior between various cohorts. An example of how this can be used is to observe the take up of subscription services where a cellular operator relationship has been instigated….

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Traditional brand tracking is dead!

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile Behavioral Data | No Comments

During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…

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Embee joins ESOMAR

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile usage and satisfaction, Mobile-First Strategy, News, ResearchDesk™ | No Comments

Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…

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How deep is your love?

By | Best Practices, ResearchDesk™ | No Comments

As you may have noticed, there has been an increased interest lately regarding the impact of social media services on our privacy, on our information, and even on our elections and governments. Amid calls for increased regulation and oversight, there is speculation that social media companies may eventually be required…

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The Golden Rules of Survey Question Design for Mobile

By | Behaviorally-triggered surveys, Best Practices, ResearchDesk™ | No Comments

Writing successful and unambiguous surveys depends on having clear and unambiguous questions. Furthermore, mobile surveys are constrained by space on the screen, and it’s essential to ensure that questions all appear above the fold on all screens. Combining general rules and specific rules for mobiles provides a checklist of Golden Rules…

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How many completes are required: a beginner guide to estimating the number of completes needed for a statistically significant survey

By | Behaviorally-triggered surveys, Best Practices, Curated mobile panels, ResearchDesk™ | No Comments

Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…

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