We're now more than a year into the COVID-19 pandemic and, with the number of vaccinations increasing and the number of COVID cases on the decline, people are eagerly looking forward to getting back to "normal life" as summer approaches. But, what does "normal life" currently look like as we…
The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…
Last September we posted a blog titled The Coming Cookiepocolypse and the Future of Ad Effectiveness in which we explored the upcoming elimination of third-party tracking cookies, aka, the “cookiepocolypse” and how it was sending tremors throughout the digital advertising world, particularly with those that rely on tracking cookies and…
It’s hard to believe that, in the United States, nearly every community had fallen under some sort of stay-in-place order just one year ago. For some the time has flown, for some, it has seemed never-ending, but it has had an impact on all of our lives.Embee conducted a survey…
During February's cold snap, which was catastrophic for many Texans, mobile behavior indicates that when Texans initially hunkered down they were hoping to order food through GrubHub. As the week progressed, they were most interested in ordering pizza from Pizza Hut, and donuts and coffee from Dunkin' Donuts, and in…
Congratulations Tampa Bay Bucs! Embee Mobile’s panelists watched the Super Bowl and we looked minute-by-minute at how they used their phones during the game. At any given moment last night, around 20% of the panel were on their phone, with more than half in some sort of social or messaging…
Embee Mobile has historical behavioral data on tens of thousands of US phone users that can be used to observe differential behavior between various cohorts. An example of how this can be used is to observe the take up of subscription services where a cellular operator relationship has been instigated….
Embee Mobile, the company that builds and manages unique mobile-based insight communities, and the University of California Berkeley, announced a COVID-19 research brief titled “The Changing Impacts of the COVID-19 Pandemic on Individuals and Households in the U.S.” reveals insights into two key areas – pandemic behaviors and attitudes, and…
Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…
American artist Andy Warhol once said, “In the future, everyone will be world-famous for 15 minutes.” Last month we issued a blog post about Parler and the massive surge – 1 million app downloads in just five days – that it experienced following the 2020 U.S. Presidential election. While the…
