Embee Mobile Insights

All posts by Justin Neville-Rolfe

Case Study: Measuring DoorDash’s Instagram Ad Effectiveness in a Post-Cookiepocolypse World

By | Best Practices, Curated mobile panels, Industry Solutions, Mobile Behavioral Data | No Comments

The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…

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The Cookiepocolypse Grows Closer – Are Advertisers Ready?

By | Industry Solutions, Mobile Insights | No Comments

Last September we posted a blog titled The Coming Cookiepocolypse and the Future of Ad Effectiveness in which we explored the upcoming elimination of third-party tracking cookies, aka, the “cookiepocolypse” and how it was sending tremors throughout the digital advertising world, particularly with those that rely on tracking cookies and…

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Texans’ Search for Comfort Food Was a Top Mobile Trend During February Power Outages

By | Mobile Behavioral Data, Mobile Insights | No Comments

During February's cold snap, which was catastrophic for many Texans, mobile behavior indicates that when Texans initially hunkered down they were hoping to order food through GrubHub. As the week progressed, they were most interested in ordering pizza from Pizza Hut, and donuts and coffee from Dunkin' Donuts, and in…

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When subscription services partner with a carrier. Is it a good idea?

By | Best Practices, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights | No Comments

Embee Mobile has historical behavioral data on tens of thousands of US phone users that can be used to observe differential behavior between various cohorts. An example of how this can be used is to observe the take up of subscription services where a cellular operator relationship has been instigated….

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Parler may be dead, but Parler users live on at MeWe and Gab

By | 2020 Elections, Curated mobile panels, Longitudinal Insights, Mobile Behavioral Data | No Comments

Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…

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Politically Motivated Conservatives Flee to Parler. Is it a Movement or a Fleeting Moment?

By | 2020 Elections, Mobile Behavioral Data, Mobile Insights, ResearchDesk™ | No Comments

Have you heard the news? Some Facebook and Twitter users planned a mass exodus from the platforms to join Parler. Twitter users are going to Twexit off the platform and more than a dozen Facebook events promoting the exodus are planned, with several dozen more scheduled to take place up…

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The Connection Between COVID-19 Restrictions, Demographics and Behaviors

By | Mobile Behavioral Data, Mobile Insights | No Comments

Six months into the pandemic, we are still struggling to respond effectively to COVID-19.   In principle, it should be a relatively straight-forward process to gaining consensus on what to do. First, through the work of our vastly capable research institutions and scientific community, discover the best practices for mitigating the…

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